Tuesday, November 5, 2013

Lumanella Enlightens

It's Better to Light a Candle: As happens every year at about this time, we New Mexijews turned our clocks back one hour this past weekend.

Does anybody really know what time it is? Does anybody really care? Daylight Savings Time has ended; Daylight Standard (Spending) Time has begun.

Hello darkness, my old friend.

This year, Abq Jew has the honor of teaching Jewish Prayer to a great bunch of kids at the Congregation B'nai Israel Religious School. Last week, the class took a look at the opening verses of Ma'ariv, the Evening Service.

והוא רחום יכפר עון ולא ישחית
והרבה להשיב אפו ולא יעיר כל חמתו
ה׳ הושיעה המלך יעננו ביום קראנו

God is the Merciful One who wipes out wrongdoing and does not destroy
God often pulls his anger back and does not let the rage burn
God, save us! Be the King who will answer us on the day we call out!
Translation based upon Shema is for Real by Joel Lurie Grishaver

Yes, we Jews start every Evening Service with a cry for help. Why? Because it is night, and - especially in the nights before public, man-made lighting - it is dark and scary.

Why is Ma'ariv such a short (OK, relatively short) service? So worshipers can get home quickly and be safe.

"It’s better to light a candle than to curse the darkness.”

Eleanor Roosevelt’s famous quote inspires Lumanella, the designer line of candleholders by award-winning Albuquerque architect Tony Anella and designer Brian Panasiti.

"We believe it is always better – and now a lot more fun – to light some candles and place them in an inspired holder. A candle's soft light brings peace to our surroundings – something a stressful world can never get enough of.”

Yes, Lumanella certainly has a stunning line of simple, elegant candleholders.

But Thanksgivukkah  - this year's unique, never before and never again convergence of Amercia's Festival of Food and Football with the Chosen People's Festival of Lights and Liberty - is rapidly approaching.

What we New Mexijews really care about right now is the Lumanella Chanukah Menorah.

Stunning. Simple. Elegant. Don't you agree?

Abq Jew had the pleasure of visiting the Lumanella shop recently, where he met the Lumanella Team and found out why their work is so distinctive.

You can read more about Tony Anella and Brian Panasiti here. (Hawthorn is the Muse and Silent Partner.) But Abq Jew must tell you - Lumanella's work is characterized by a supreme dedication to simple, elegant design.

Lumanella uses only high quality, eco-friendly materials, and their manufacturing processes are laser sharp. No shortcuts here. Just watch the video and see!

Where, Abq Jew hears you ask, can one (or two, or more) purchase a  Lumanella Chanukah Menorah (or two, or more)?

Why, at the Lumanella shop, of course!

103 Dartmouth Dr. SE
Albuquerque, NM 87106
(505) 265-8713

Also - at the Congregation B'nai Israel Sisterhood's Judaica Gift Shop.

And stay tuned for more spots!

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